In: Operations Management
Explain how companies have responded to the internet marketing and other new technologies with online marketing strategies?
The companies have responded to the internet marketing and other new technologies with online marketing strategies as explained below:
1. The companies nowadays target on internet marketing because the company knows that the customer use high end technology to buy any products and they always prefer online marketing.
2. The usage of the online marketing has been increased and so that the company advertise their business and responded through innovative ideas in internet marketing and ensure to provide timely delivery.
3. The company has responded more towards immediate communication through online marketing which helps them to build on customer relationship management and increase their customer loyalty through satisfying the needs and wants of the customers.
4. The company responded on creating forums to discuss with the customer and they would provide information about the product and services through online marketing strategies.
5. The company responded through creating online communities to develop their business through online marketing which ensure to develop on special interest through with online marketing strategies.