In: Operations Management
explain in detail the customer fulfillment for the Canadian Pacific Rail? explain in atleast 450 words.
Answer :
Canadian Pacific Rail operates in a highly regulated system in which rail operations in Canada and the United States are subject to federal laws, legislation, and guidelines that directly influence how they handle certain aspects of our rail activity, business activities, and customer fulfillment. After almost five years of cost-cutting under former CEO Hunter Harrison to boost productivity, Creel is turning Canada's second-largest railroad business into growth mode as volumes increase. THE new CEO recently told investors that he is seeking to fix "ruffled feathers" among his staff while meeting current and prospective customers in a bid to expand. Customer loyalty is a company's ability to offer its products or services to consumers.
Canadian Railways used to focus on loading as many rail cars as possible; secondary pacing. Scheduled railroading involves adhering to a strict timetable, ensuring distribution to customers within a specified number of hours. This helped CN to more quickly allocate workers; it was wasting less time waiting for trains to arrive. Several consumers did not like operating around the schedule of CN but the company was eventually rewarded with that market share. The technique had been so successful that all North American railroads copied it to varying degrees. Yet CP has been a bad imitator. The introduction at CP would mean major changes for consumers, staff, and shareholders and not everybody would like it. While its launch has been postponed, the Canadian government is preparing new legislation that is supposed to include penalty provisions for the inadequate rail service. These fines will give shippers, who sometimes complain that they are at the mercy of the two great railroads of Canada, more clout in seeking adequate services. Railway product movement is especially crucial in Canada, one of the world's largest wheat exporters, because they have to be shipped to ocean ports over vast distances.
Success will be measured by the operating ratio of CP, an expression of the operating costs of a railway about their revenues. It's the most important indicator of productivity in the industry. Last year, CP's was over 81 percent, making it the least productive railroad in North America. A major part of our success is ensuring that not just the marketing and sales staff, but also their senior leadership, administrative leadership, are out in front of the clients.
Their goal is to build long-term value for o clients, shareholders and all parts of the organization align. Let's explore CP strategy for bettercustomer fulfillment.
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