Question

From the company APPLE inc.

1) What was the main influence for Global operational movement?

2) How did the organization get it's start and grow?

3) What challenges did the organization acquire?

4) How large is the organization and what phase or lifecycle is this operation in?

Answer 1

Apple's buggest reason for globalization was because of increased global awareness and demands across emerging markets, low cost production in China, maximum profits in emerging economies.

The Organisation started off with Macintosh computers and grew as Americas biggest computer market which later proliferated into development of its own Operating system and then divesting into products like Ipad, Iphone, Mac Laptops and various homogeneous products in technology domain.

The Organisation faced huge challenge like leadership when Steve Jobs was fired, rising competition from iNext, potential lawsuits and copyright infringement, licensing in emerging markets, heavy burden of taxes and imitation from Chinese companies.

The market capitalisation of Apple in 2019 is 933 billion dollars and is in mature stage of product lifecycle. The organisation now operates with 500 retail stores, listed in five stock exchange with net income at 59 billion dollar yearly.