Question

Assess potential corporate level strategies and global strategies for Apple Inc.

Answer 1

Apple's corporate level strategies include the close relative diversification of its product at moderate and high levels,including home computers,computers, mobile phones music stores and software.

Moreoverthe company has a blend of personal computing and entertainment with the high level of integration, allowing it to be more effective in production and delivery of product at relatively competitive price while at the same remaining profitable.corporate strategy in strategic alliances in order to benefit from economic order scale tab knowledge from computers and share risk and cost.among the alliances that Apple has entered present AT&T for the production of iPhone, Microsoft for software to be used in mac computers.

Apple Inc. has initiated business level strategies focusing on cost leadership and differentiation, which have made the form a dominant force in almost all its line of business, with products like Mac computers, iPhone, iPad, iTunes and app stores taking a big market share.

It strategy of university engineering or global strategies design and retail stores where personalized services are offered, works well for the company.

Moreover the companies corporate strategies of diversification strategy alliances and internationalisation have been very positive.however in this fast cycle market stiff competition exist among such with big companies like Samsung.