Question

nalyze how mobile technology is being leveraged in politics.

Answer 1

Mobile Technology is being leveraged in politics

• Political parties use mobile technology to attract voters. They use various ways of reaching out voters, like by sending email,text and making calls. Using Geo-fencing and Geo-location activists can analyze global positioning and send messages.
• Smartphones ads are a better way to reach voters than broadcast television during the summer because they are not at home watching TV. They're outdoors with their smartphones. So, it is the best way to reach the voters by using smartphones. Social Media also plays a crucial role in changing the minds of the voters. Earlier, the modes of advertisement were radio,newspapers and radio. But those traditional ways of advertisement are not much effective in this modern world.
• Democrats and Republicans are using smartphones to reach voters this summer.But digital ads aren't as important in deciding elections as the candidate's strengths or weaknesses is not expressed by them.
• Young Americans are more likely than those who are older to engage in the two political activities involving social media -- sharing or retweeting posts or links, and posting opinions on social media and other Internet sites. Otherwise, there is little difference by age in participation in the other political activities.
• Republicans are slightly more likely than Democrats to report using a smartphone or tablet on a daily basis. Still, despite this disparity in overall use, Democrats are as likely as Republicans to be heavy users of mobile devices (4+ hours per day). Apparently, the advantage Democrats may have in this regard among younger Americans, who are among the heaviest users of mobile technology, is somewhat offset by the greater use among those with higher incomes, who tend to be Republican. Overall, the data underscore the conclusion that there are not major partisan-based differences in the ability to reach voters and potential voters using mobile devices.
• Many of the digital strategies, tools, and techniques employed in the 2016 election were initially developed, deployed, tested, and refined by the commercial sector. Since its origins in the mid-1990 s, digital marketing has operated with a core business model that relies on continuous data collection and monitoring of individual online behavior patterns. In the earliest days of the “dot-com boom”, a strong political alliance was forged between the digital media companies and their partners in the advertising and media business, enabling the nascent industry to effectively ward off any attempts to restrain its business operations through privacy regulation or other public policies.
• Though political campaigns have employed micro-targeting techniques—which use an array of personalized and other data sets and marketing applications to influence the actions of individuals—during the last several election cycles, recent technological innovations and industry advances have created a much more robust system than what was in place in 2012. For years, political campaigns have been able to combine public voter files with commercial information from data brokers, to develop detailed and comprehensive dossiers on American voters.
• Facebook and Google now play a central role in political operations, offering a full spectrum of commercial digital marketing tools and techniques, along with specialized ad “products” designed for political use.Not surprisingly, these companies have also made generating revenues from political campaigns an important “vertical” category within their ad business.
• Getting a complete picture of a person’s persistent “identity” through an “identity-graph” has become a key strategy for successfully reaching consumers across their "Multi-channel” experience (use of mobile, TV, streaming devices, etc.) .“Cross-device recognition” allows marketers to determine if the same person who is on a social network is also using a personal computer and later watching video on a mobile phone.

Hope this helps