Question

Applying principles you’ve learned up to this point in the course, list and explain four (4) ways that even a well-executed marketing program might fail.

Answer 1

Ways that even a well-executed marketing program might fail include:
1. Changing marketing conditions: When the programs are executed based on traditional ways, and no contingency plans are formed, it fails. The market conditions and customer reaction changes frequently and only executions will not serve success.
2. Improper goal setting: When the organizations and the manager expect some really unrealistic outcomes for the marketing campaign/program, they fail. they expect the team to work in the most unpractical way that it becomes impossible to make a marketing program, a success even after execution.
3. Lack of customer understanding: The companies that execute the marketing plans without customers' understandings nd knowledge generally fail in the future. The trends and customer preferences change all the time and that must be the first consideration of every marketing plan, not just the successful execution.
4. No testing: When the companies do not take the necessary time to evaluate the effectiveness of the marketing plans, they tend to be ineffective in the future.