A single definition for corporate social responsibility is not
possible. CSR activities usually focus on human rights, labor
standards, philanthropy, being environment friendly etc. With so
wide a range of spectrum of activities defining CSR remains
elusive. In addition, many companies think that CSR is a costly
activity which requires the company to do social service, create
jobs and do philanthropy. Very few companies see it as a means of
saving costs and profitability.
Arguments for corporate social
responsibility
- Improves the public image and branding of the company
- Companies can meet their sustainability goals with the help of
CSR
- Improvement in sales and customer loyalty
- Operational cost savings
- Easier to attract talent and retain them
- Improved savings and financial performance
- Regulatory bodies becoming more favorable to the company is
indirectly following laws and regulations.of the land by doing CSR
activities.
Arguments against corporate social
responsibility
- Shift from profit making objective
- Increase in expenditure of the company
- Staff with limited knowledge of CSR but involved in these
activities will lead overall increment in production costs
- Improper execution of CSR activities will lead to negative
consequences
- Just allocating budget and preparing CSR reports is not
valuable unless the activities become sustainable and profitable.
To, gain profits, the CSR activities must be smart and efficient
leading to cost and energy savings.