Question

Provide any examples how Amazon has succeeded and how they have failed.   For each of these examples explain how IT played a part in these successes and failures.

Answer 1

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Amazon had been successful mainly because of

1

INNOVATION

Amazon’s success largely stems from its innovative technologies and practices, many of which were championed by its CEO, Jeff Bezos. Consider the Echo, Amazon’s impressive voice command device. Echo can be used to play songs, research your favorite sports teams, and even check the weather with a few spoken words. This innovative technology was a huge investment for the e-commerce giant—one that fostered exceptional results. Over 22 million Echo units were sold in 2017 alone.

Amazon’s progressive mindset doesn’t always bear fruit, but accomplishments like the Echo prove that innovation can yield impressive results for e-commerce companies.

2

OUTSTANDING USER EXPERIENCES

A strong UX makes it easy for e-commerce customers to find what they’re looking for and move further down the conversion funnel, resulting in more sales. That’s why Amazon employs a full UX team comprised of professionals in everything from user research and interaction design to web development. These UX experts collaborate with Amazon’s engineers, product managers and executives to create seamless user experiences that drive customer conversions.

Fortunately, any company can improve its online UX with help from the right digital marketing partner. Snap Agency’s Design Team offers comprehensive web design and CRO (conversion rate optimization) solutions to help you perfect your website’s UX and UI. Our human-centered design process will boost the conversion impact of your online presence through user experiences that inspire and engage.

Some of the biggest faliures of amazon

1. Fire Phone

The Fire Phone is arguably Amazon's biggest flop. Amazon first released its smartphone in July 2014, but it just couldn't quite compete against iPhones and Androids. At one point Amazon tried selling it for 99 cents, and it still didn't work. Eventually Amazon wrote off a $170 million loss from the phone, and as of September, the phone was no longer available for purchase on Amazon.com.

2. Destinations

This project was even shorter lived than the Fire Phone. This past April, Amazon decided to dive into the travel industry and sell hotel deals through a microsite called Destinations. On October 13, Amazon decided that dive wasn't working so well and shut it down.

IT played a major role in success since the ECHO is all made up of AI and ML. Providing a rich experience of personal guide is the best part which is done by IT.

Also firephone was the biggest failure due to incompetency of those phones with the iphone and some great phones of those time. If the amazon could have looked more deeply into user experience at that time then it couldn't have been resulted into that much loss.

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