Question

Discuss the challenges(roadblocks) that the Cadbury family faced over time?Distinguish between roadblocks arising from the growth of the family, market developments and institutions(legal regulations)

Chocolate Factory

Answer 1

John Cadbury established and manufacturing business in the early 1830. John Cadbury opened its first shop at bullsstreet next to his father's Drapery and silk business.

Apart from selling tea and coffee he sold hops,musturd,cocoa drinking chocolate.

Challenges faced by the Cadbury family:-

• The family was a veteran campaign of social injustice.
• They were fighting the exploitation of child chimney Sweeps.
• They were against with the animal cruelty and other social ills.

due to declining health in 1861 Jon card badi handing over the business to his two sons Richard and George.

The Cadbury brothers built the model village of Bournville.

• Due to dissatisfied with the quality of cocoa Products,thry decided to advertise ....... Absolutely Pure essence.

​​​​Challenges with Differences-

• Cadbury has three kind of confectionery..Gum,Candy and Chocolate
• Begun investigation into reports that live worms were found in the chocolates.
• Evolution from a competitive local product to a gold standard across the world.
• When it enters into the Indian and other European countries primarily seen as a Western taste.
• Other challenge was to expand the consumer base by making chocolate desirable to the adult segment.
• Large product portfolio
• Cheap and low cost operations
• Initially the distribution focus on Larger cities and urban areas Which limited the customers but now its global.