Question

What are the factors impacting on achieving sustaining competitive advantage of Corus hotels and What will be the Future strategic direction of Corus Hotels to gain competitive advantage?

Answer 1

answer-

The factors that can impact ability of Corus hotels to achieve sustaining competitive advantage are -

Competition- Competition in hotel industry has been on the rise. There are competitors like Four seasons, Hilton, Ritz Carlton etc which give tough competition to Corus hotels in terms of service, quality and coverage all over the world.

Economic condition- Company can gain competitive advantage either lowering cost or differentiating itself. The economic condition like employment rate, inflation, poor economy or economic downturn can affect competitive advantage of the company.

Legal and political factors- If hotel operate in countries where political and legal system is not favorable like strict tax laws, employment laws, safety laws which can affect its business and increase its business cost then Corus hotels will not be able to achieve sustaining competitive advantage.

Some other factors include socio culture, technological etc which also play important role but Company can have a strategic future direction in which Corus hotels can gain competitive advantage by differentiation strategy.

Corus hotels can offer unique factors to its customers which enhance thier value and satsify their needs more than expected. Corus hotels can do this by providing exception customer service, high quality food, modern and classic environment in rooms with high end technology. This way Corus hotels will gain competitive advantage.