Question

What is PepsiCO source of competitive advantage?

Answer 1

Introduction:-
Pepsi is a leading soda beverage brand with a large customer base. It is a global brand with several billion dollar brands in its portfolio. Its only major rival is Coca Cola. Pepsi is the favourite of Billions around the globe.

The company sells its products in more than 200 countries. It has a large product portfolio that consists of various flavours. Pepsi has a global sales and distribution network.
Technological change as happened fast in the recent years and the company has focused on digital innovation to improve its productivity, agility and innovation.
Chairman of Pepsi’s Board of Directors and Chief Executive Officer is Indira K Nooyi.
Brand equity:-
Brand equity is a major strength of Pepsi. It has a strong image and large customer base. Brand equity does not just help it with marketing its brand and product portfolio but also helps retain customers.

It has strengthened its brand equity by investing in quality and technological innovation
Global grow cannot happen without strong brand equity. Moreover, pepsi invests in efforts that help it build a better image and create higher equity and loyalty. Pepsi is also investing in sustainability and working to reduce its environmental footprint.

All these factors are good for brand equity.
Ricing strategy:-
Pepsi’s pricing strategy is also a major strength. It has priced its products affordably. This has helped Pepsi reach a large customer group throughout the globe. Affordable pricing has also led to higher sales and revenue as well as popularity. The company has made its products available in all corners of the world in various packs and sizes.
Product portfolio:-
Pepsi’s product portfolio consists of more than 20 beverages and snacks brands. Several of them are hit products that are best sellers across the globe
Marketing :-
Pepsi’s marketing strategy is a key strength. It is famous all over the world for its excellent marketing. Pepsi’s advertising is a major strength.

It’s name is also a part of its logo and the company has a great advertising strategy that has helped it become a leading brand name in the world
Brand loyalty:-
Pepsi’s large base of loyal customers is also a key strength. There are billions around the world that love Pepsi and its flavours.
Customer loyalty brings growth and revenue. Pepsi has focused on both product quality and marketing for making its customers its loyal fans.
Customer base:-
Pepsi’s large customer base is a major strength. There are billions of fans of Pepsi all throughout the globe. If Pepsi is a rich and profitable company, the reason is its large customer base.
Billions of customers like Pepsi products and follow the brand loyally.
Conclusion:-
Pepsi has grown into a globally famous soda beverages company. Its leading rival is Coca Cola.
These several strengths have helped the brand achieve an edge and become a leading soda brand.