Question

Based on the E-entrepreneurship concept. How to overcome or control the issue of 'sustaining competitive advantage'?

Answer 1

Ways to overcome or control the issue of 'sustaining competitive advantage' are as follows:

Ø Development of the brand value: The development of the brand value of the e-entrepreneurship organization must be concerned. Brand value is the most significant way that can help to expand the positive word of mouth about the company that allows controlling issues of sustaining competitive advantage.

Ø User experience improvement: User experience improvement is a must for an entrepreneur. It is also no different in e-entrepreneurship. The company must maintain consistency in making quality products, quality services, and quality delivery chain to improve positive experiences of the target customers. The enhancement of customers' positive experience can control the issue of sustaining competitive advantage.

Ø Transparency: There must be transparency in providing services to target customers. The e-entrepreneur is liable for maintaining the trust and loyalty of the customers. They should inform the customers constantly about the shipment details, delivery details, price details, and offer details. It builds trust. The development of trust accurately controls the issues of a sustainable competitive advantage.

Ø Boosting engagement: Customer engagement should be boosted up by using various digital media profiles like Facebook, WhatsApp, Twitter, Instagram, Pinterest, and YouTube. It helps customers to know about service, product, price, delivery, and quality details in a more personalized way that helps reducing issues in sustainable competitive advantage.