Question

Critically discuss what you understand by the term ‘positioning’ and its implications for organisations. Your answer should be with in 700 to 1000 words.

Answer 1

Positioning is a important part of organisational or business strategy. It is important for all organisations but especially those facing increasingly competitive market conditions, technological transformations, driven by government policy shifts, an economic downturn and changing customer preferences, organisation must clearly establish its position and offering In order to cut through in a noisy marketplace and optimise growth opportunities with potential markets. Market positioning aims strategic marketing communications also positioning shapes how individuals recieve your organisation or service. Eventually it helps you to determine what your organisation or brand stands for and what makes it stand out

Positioning in business links to corporate identity whether deliberately managed or not your organisation will have an identity and be positioned in the mind of your stakeholders as well as target audience, relative to competitors and all those are related to it. Indeed, the position your organisation takes in the mind of your target audience may be the only means of providing your service offering from a other competitor’s.

We can proactively develop and guide our organisation’s brand or corporate reputation by clearly communicating with our Stake holders and target audience. Research harnesses objective insights and information on an organisation’s target audience: their perceptions behaviours, awareness and also needs. This information is key to effective marketing strategic planning and decision making.

Now lets summarises a complete positioning statement that is what your brand is, what it stands for and the values and beliefs that customers or stakeholders should associate with it. It also boost your organisation’s value proposition or strap-line. Once this is established, strategic marketing communications enables customers and stakeholders to clearly understand your organisation’s plan of offering. Strategic marketing communications relates to them thereby effective stakeholder support, increasing the sales and ability to facilitate change. Positioning is altthough marketing concept that definesnes what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its targetted audience. This is created through the use of promotion, price, place and product that wht positioning is considered to be a great asset of the organization and it is has a vital role to play.