Question

In: Operations Management

What are the advantages of direct communication with the public? What are the pitfalls? What are...

What are the advantages of direct communication with the public? What are the pitfalls? What are best practices in responding to positive and negative feedback?

Provide examples and cite all sources.

Solutions

Expert Solution

Advantages of direct communication with the public -

  • Body Language
    • Actions speak louder than words, so is the case with direct communication. As body language is an important factor influencing communication. Examples - Political Rallies, Motivational Speakers etc.
  • Value
    • It makes people feel that they are valued. Examples - Sales Meetings, Training etc.
  • Better Relations with the Public
    • It helps in building a strong relationship & a sense of bonding with the public.
  • Reduced Misunderstandings
    • People will have a better understanding of the message.

Pitfalls of direct communication with the public -

  • Time
    • There is a lot of time for everybody that is needed.
  • Effort
    • There is more effort required to be present at a particular place.
  • Money
    • Various direct & indirect expenses are involved.
  • Lack of Personal Touch
    • The added value of the personal touch is lost.

Best practices in responding to positive and negative feedback are -

  • Expressing gratitude
    • Being thankful for both positive and negative.
  • Looking for specific details
    • To explore the reason for the feedback
  • Not getting into an argument
    • If a person argues that means that they cannot take feedback.
  • Evaluate the feedback
    • It is necessary to evaluate the feedback to identify its importance.
  • Being personal in a professional manner
    • Providing a subtle personal touch is important.
  • Not to be repetitive in the responses
  • Implement the feedback if you feel it is right for you.

"I sincerely request you to please give me an Up-Vote! Thank you so much in advance."


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