Question

In: Finance

You want to raise your markup percentage but your can't raise prices and your vendors won't give you a lower cost. What should you do?

You have the following purchases by item

Item                                  Total Retail             Total Cost

T-Shirts                        956                          398

Caps                              456               219

Scarfs                     195                  100

Flags                       270                 200

Mugs                             211                     100

You want to raise your markup percentage but your can't raise prices and your vendors won't give you a lower cost. What should you do?



Sell more T-shirts to change the mix



Sell more flags to change the mix



There is nothing you can do if you can't raise prices or get a lower cost from your vendors.



Run more 50% off sales



None of the above

Solutions

Expert Solution

Profit % in sales of T-shirts =(956-398)/398 =140%
Profit % in sales of Caps =(456-219)/219 =108%
Profit % in sales of Scarfs =(195-100)/100=95%
​​​​​​Profit % in sales of Flags =(270-200)/200 =35%
​​​​​​Profit % in sales of Mugs =(211-100)/100 =111%

Option a is correct option. Sell more T-shirts to change the mix This is because profit percentage of T-shorts is highest.
​​​​​​​


Related Solutions

What percentage of your equity should you give to the investor?
An investor offers you $801,066 in exchange for shares of your start-up company. The investor demands an annual rate of return of 62%, and expect that your IPO will be in 5 years. At that time you expect your firm to have annual income of around $1,811,566 dollars. A similar firm was recently acquired for $18,930,059 dollars. At the time of acquisition, their income was $1,573,471 million dollars per year.What percentage of your equity should you give to the investor?Enter...
Assume that Sweeten Company used cost-plus pricing (and a markup percentage of 80% of total manufacturing cost) to establish selling prices for all of its jobs.
  Sweeten Company had no jobs in progress at the beginning of March and no beginning inventories. The company has two manufacturing departments—Molding and Fabrication. It started, completed, and sold only two jobs during March—Job P and Job Q. The following additional information is available for the company as a whole and for Jobs P and Q (all data and questions relate to the month of March):   Molding Fabrication Total Estimated total machine-hours used   2,500     1,500...
Why do many economists think that stores should be allowed to raise their prices after a...
Why do many economists think that stores should be allowed to raise their prices after a natural disaster? What are some arguments against price gouging?
You stop by a crafts fair and you notice consumers haggling with vendors over prices. What...
You stop by a crafts fair and you notice consumers haggling with vendors over prices. What does this tell you about the competitiveness of this market? Suppose you plan to go to a farmers’ market next. Do you expect to find more or less haggling at this market than you did at the crafts fair? Why? compare and contrast these markets to a non-standardized market where consumers do not perceive sellers as all being the same. Provide an example of...
What should you do if the client rejects your estimated cost and time, and negotiates with...
What should you do if the client rejects your estimated cost and time, and negotiates with you for a lower price? (Please Explain With Example And Detailed Answer)
In your opinion, how much time should a consumer spend on shopping (searching) for lower prices...
In your opinion, how much time should a consumer spend on shopping (searching) for lower prices (you may want to apply the marginal analysis)?
What do you do at your store or think that you should do to ensure that...
What do you do at your store or think that you should do to ensure that customer service is being implemented effectively to increase sales and build a competitive advantage?
how do you find the lower cost market value
how do you find the lower cost market value
why there are differences among what you do, and what your employee thinks you should do?
why there are differences among what you do, and what your employee thinks you should do?
What do you believe is a reasonable availability or utilization rate (the percentage of your time...
What do you believe is a reasonable availability or utilization rate (the percentage of your time that is charged to billable projects) is for a staff engineer one month after the engineer starts working for the company after just graduating from college? 6 Months? 1 Year? Explain the reasoning for your responses
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT