Question

Prime Time Television

For this week's discussion I am encouraging you to watch TV. Yes, that is correct, I an encouraging you to sit back and watch a full hour of one of your favorite shows on prime-time television. However, instead of getting up during the commercial break or fast forwarding through the commercials you will need to give your undivided attention to the commercials and even use a stop watch or clock to monitor the length of the commercials. Upon the end of your one-hour of TV time answer the following questions regarding your findings and engage in class discussion on your thoughts, theories, and ideas of commercials. Happy Watching

In a one-hour (full 60-minute) period, how many minutes were devoted to advertising? How were they distributed throughout the hour?

How many commercials were roughly 60 seconds long? 45 seconds? 30 seconds? 15 seconds?

Was the same product advertised more than once during the hour? Were the commercials identical?

How well do the commercials fit with the program? Do the programs and the products have similar target markets?

Did you find any commercials to be effective in their advertising methods, why or why not?

Do you love or despise commercials and why?

Answer 1

1.There were 3 commercial roughly around 60 seconds long.5 commercials around 45 seconds and 8 commercials around 30 seconds and 2 around 15 seconds.

2.There was a life insurance policy and whisky brand advertised twice.

3.No the programs where of different subject based while the commercials were of varying nature and included different company dealing in different types of products.

4.The commercial of one of the e-retail or e-commerce company was attentive as they used kids acting as adult and ordering things online were so creative.

5.Commercials if showed for a limited time in between the show than it is justifies as commercials gives the information and knowledge about products, new products in the market in a short description of it in form of commercials. However to completely rely on commercial is not a good choice as these is business for them to promote their product. We must do our part of research as well to know more and to know in details about the brand, product etc. the commercial is about.