What are the three high-level decisions to consider when creating a sound marketing strategy? A. Target...

What are the three high-level decisions to consider when creating a sound marketing strategy?

A.	Target segments, competitive advantages, and singularity

B.	Value, costs, and pricing

C.	Distribution, financing, and operations

D.	Budgeting, forecasting, and production

E.	Pricing, placement, and promotion

Expert Solution

The correct answer A i.e. Target segments which tells the marketing team that what are the tastes and preferences of the customer and accordingly the marketing team can align their tasks. Competitive advantages gives a clear idea to the company that what are the points on which it can capitalize and similarly for Singularity.

Value, costs and pricing is incorrect as all come under financing and cannot be the sole criteria to develop a sound marketing strategy. Pricing, placement and promotion is again not the correct answer as placement is usually not a part of high level strategy and should be avoided at the first step, once we dig deeper we might include it to see how it can be fitted within the marketing strategy. Distribution generally is included in the next part that is how we would be supplying the materials etc. and hence as far as the high level is concerned it is not the correct decision.

keosha answered 1 year ago

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