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In: Operations Management

***Must be 2 pages long*** Company NewCo has hired you to advise its senior management on...

***Must be 2 pages long***

Company NewCo has hired you to advise its senior management on how to communicate a strategy for unleashing the firm’s creativity. You have eight weeks to put your recommendations together, which will be on the agenda of the company’s next Leadership Retreat.

Fortunately for NewCo, you have just completed a course on this very subject. After thinking about it for a while, you thought you should structure your project using material from the course you just completed, augmented by some additional research.

Your assignment this week is to establish the commitment to creativity and innovation of the leadership at NewCo. Is there a strong desire among leadership for the company to be innovative and creative? What company goals or achievements are tied to creativity and innovation? Lay out the commitment to creativity and innovation that will drive your work over the course of this project.

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