Managing Values is a value-driven organization committed to
helping others identify and codify values and ethical principles to
help employees thrive and achieve business goals. For any
successful business, there should be present these values:
- Promote a shared vision for success
- State a clear purpose and set of values that employees can sign
up to
- Define key relationships inside and between stakeholders
- Measure culture and benchmark workplace actions against stated
values.
And as we know in McDonalds India, the stakeholder of the Indian
chain of McDonalds Vikram Bakshi was ignored after repetitive
emails and calls about the difficulty he was facing while running
the chain in the north and east India, we can clearly see that
there were no ethics followed here and also due to this the revenue
of McDonald's in India fell rapidly.
There are four reasons why any business has an ethical
problem :
- LACK OF INTEGRITY
The obligation to act with integrity is a common feature of most
professional codes of conduct. Whilst the meaning of dishonesty has
been the subject of extensive legal analysis, the circumstances in
which someone may lack integrity had not been explored in any great
detail until the last few years. It is therefore perhaps not
surprising that the main issue has been the proximity of lack of
integrity to dishonesty.
- ORGANIZATIONAL PROBLEMS
By very nature, an organization is the framework of relations. It
is but natural that there crop up some problems out of such
organizational relations. These are common to all types of
marketing organizations. These emerge mainly out of the growth of
an organization and the violation of the basic principles of
authority.
- CONFLICT OF INTEREST
a situation in which the concerns or aims of two different parties
are incompatible or a situation in which a person is in a position
to derive personal benefit from actions or decisions made in their
official capacity.
- MISLEADING ADVERTISEMENT
Advertising may also be considered misleading if important
information that the average consumer needs to make an informed
decision is left out. Misleading advertising covers claims made
directly to consumers by manufacturers, distributors, and
retailers, as well as in advertisements, catalogs, websites,
etc.