Question

1. Do you agree that all retailers must develop strategies that reflect engagement in omnichannel retailing, how about small, local businesses, a warehouse club, a new online-only site? Please explain your thoughts.

2. We hear that omnichannel customers are "4-5 times better than mono channel customers" and that customers who buy from more than one channel buy more. Why do you think this is so?

Answer 1

1)Omnichannel retailing can be said as a multichannel approach towards sales that focus on providing coherent customer experience whether the consumer or client is making a purchase online from a mobile, a laptop, desktop or in a brick-and-mortar store. Since it is a multi-channel sales approach it must be used by retailers no matter big or small or localbusiness or anyone. Today's environment is dynamic the needs and demands of a customer are evolving and they have so many options to choose from hence the there are chances that the one who will first reach the customer will get the deal. So reaching out to customer in a different way and at a faster pace is important hence In today's scenario, omnichannel retailing can become the backbone of any retail house. Omnichannel retailing presents a unified look and experience to customers and is helpful to improve their user experience and drive better relationships with their audience across points of contact.

2)The more you are able to engage customer the more you will be able to sell. When the interaction between the customer and the contact or sales point increases the customer explores the retailing experience where there are chances of conversion. It is often said in the case of a website that the more a consumer will remain on the site the better are the chances of purchase. The mono channel is outdated. Single point of contact nowadays has been converted into a number of forms which help to pull customer buy more.