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In: Operations Management

Discuss how the federal government regulates adverting. What agencies are involved in this effort?

Discuss how the federal government regulates adverting. What agencies are involved in this effort?

Solutions

Expert Solution

In the U.S., regulation of ads and commerce is division among a number of federal and state government agencies. In 1914, Congress passed the Federal Trade Commission Act, creating and empowering the FTC(Federal Trade Commission) to regulate "unfair methods of competition in commerce". The statute was based on one support by the advertising commerce distribution printers' Ink, and afterwards adopted by most of the states, that defined "untruthful, illusory or misleading" advertising.

The United States government has many agencies whose instruction include regulating advertising and other marketing activities. These incorporate the Federal Trade Commission, the food and Drug Administration, the Certainty and Exchange Commission, the Environmental Preservation Agency, and Department of Agriculture.

The prime regulatory body for the advertising market is the Federal trade commission(the FTC)

Federal communications commission (the FCC) is another accredited body, which regulates advertising by mass-media.

There are some alternative government agencies which regulate advertising market.

All federal agencies are accord their dominion from Congress; federal agencies can do no more to regulate food safety than Congress enable them to do. Thus food welfare issues often take on a political aspect as Congress works to define the role of government in addressing these concerns.

The basis for federal government involvement in countless of food issues lies in the U.S. charter, more especially the "interstate commerce" clause that states Congress has the dominion to regulate interstate commerce, that is , business that occurs across state lines.


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