Question

In: Operations Management

Find an international commercial of a Global company, upload or give the link. Discuss if this...

Find an international commercial of a Global company, upload or give the link. Discuss if this Global company can use the same commercial within the USA. Make sure watch other commercial posted and make at least two comments.

Solutions

Expert Solution

One of the global companies' advertisement or commercial which I would like to talk about is Coca Cola's spreading happiness campaign and advertisement. It was a nation wise advertisement where the company targeted its market and consumers on the basis of their culture and asked happiness meant to them. It was a social media amd Tv advertisement and commercial where lot of engagement was created to attract the people and give their reviews regarding what is happiness for them. Many people even gave the best feedbacks and just because of the responses, Coca Cola released that share a Coke with your person you love like your Mom or Bestfriend to create more happiness and inclusion of diversity with the company's global advertisement program.

Thus, yes I believe that the same commercial could be released in the United States because of the following reasons:

1. This advertisement and commercial created a sense of cultural representation and diversity where people and customers were asked what happiness means to them and people gave beautiful and colourful responses which would work great for an open and diversified society of America.

2. Another point is that this commercial showed how people could be brought together where different cultures share same meaning of happiness creating and unifying different people together to come along.


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