Question

develop a clear and objective process(framework) whereby the formulation of the marketing strategy can be effectively executed and communicated to customer and consumer.

Answer 1

The marketing process is one of the most essential and efficient operations of the management. The first step is to analyze the marketing strategically and procedurally. The first step is one of the most critical steps in the process. The managers should analyze the needs and wants of the consumers. It will help them get a clear idea of the users' users' needs and perceptions and the stakeholders. The second step is to plan the marketing mix. Marketing- mix consists of processes that help the efficiency of the marketing process. The marketing mix consists of setting up the right expectations and secure their resources. The managers should also communicate the plan to the subordinates and the stakeholders. Another step is to implement the marketing strategy. If the managers tend to use advertising, they should use the television or radio as the medium of the advertising process. The last process is to set up the marketing control. Control helps the managers to compare the plans with the actual outcome. It can help them to improve their strategies. It is how the managers can effectively communicate and implement the marketing plans. The consumers should have the awareness, and the subsequent motive to buy the product or service. Hence, the advertisements or celebrity endorsement strategies can help the company and managers to reach out to the consumers.