Question

URGENT!!!

What is or Devise the Strategy formulation for Adidas digital marketing?

Answer 1

Here are the strategies which Adidas has formulated for digital marketing along with suggestions -

• The digital marketing strategy has contributed to the fastest revenue channel for Adidas & all the production processes have been digitised or are in the process.
• In 2015 the company strategised and issued a motto called "Creating the new".
• The strategy involves defining itself as a digital company & aspire to be the worlds best apparel brand.
• The best aspect is further explained as - designing, building and selling the best quality products related to sports in the world. 90% of the digital campaign budget was spent on the same.

Here are other strategies with respect to speed aspect of strategy -

• High-speed manufacturing is another essential part of the digital marketing strategy for Adidas.
• The production process has been digitised with 3D technology & robotics at speed factories.
• 4D crafted future craft shoes with light and oxygen is an example of how advanced the overall brand tech is.  

Here is the relationship aspect -  

• Adidas strategy is to interact with their customers, understand feedback and create high quality, premium, connected and experiences that are personalised.
• Adidas has been involved in using all touchpoints like mobile, socially, retail to provide greater customer experience.
• The strategy involves taking insights from digital sales, big data & ensure that products are available wherever the customer needs it.
• They have been striking collaborations like Engines digital to ensure that end to end customer experience are gathered to guide the purchase decision by using data visualisation & connected hardware.

Other aspects of digital marketing strategy involve -

• Using innovation & collaboration to enhance digital outreach.
• The Parley for the ocean cooperation involving creating 3 shoe models from plastic waste has been quite successful.
• Brand collaborations and collaborating with famous players m, athletes, singers helps to increase outreach and credibility.

Precise marketing, reduce complexities, efficient targeting are key aspects of their overall strategy for digital marketing. Adidas has been successfully promoting & repositioning Reebok, They collaborated with influential women designers like Victoria Beckham, Ariana Grande, Gigi Hadid etc leading to re-emergence of the brand through digital amplification.

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