Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________ . a. alternative evaluation...

Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________ .

	a.	alternative evaluation
	b.	product characteristics that influence rate of adoption
	c.	dissonance-reducing buying behaviour
	d.	post-purchase behaviour
	e.	individual differences in innovativeness

Expert Solution

Option b) product characteristics that influence rate of adoption

These factors determine how fast the new product will be adapted by the customers. The designers must focus not just on the new product but also its characteristics that will ensure its success.

Relative advantage means the additional advantage perceived by using the new product over the existing product.
Compayibility means the new product is more compatible with the customers of existing product.
Complexity means if new product is more complex then it will be adapted at a slow rate.
Divisibility is the degree to which the new prdouct can be tried on sample basis by customers.

For ex- New confectionery can be distributed as samples among consumers but new surgical equipments cannot be distributed as samples and thus seminars are arranged to educate its users.

Communicability means that its benefits is easily communicated or observed like in case of side by side comparison, before and after comparison etc.

keosha answered 1 year ago

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