Question

Differentiate the alternative components of the promotional mix and their respective values and appraise the relative emphasis that would be placed on the promotional mix elements in each of the following situations: A manufacturer of an infusion pump therapy kit for use in hospitals A hospital offering a nutrition workshop for seniors An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility A community medical center offering physician referral

Answer 1

 

Talking about the components of the promotional mix and their values in each of the following situations:

A manufacturer of an infusion pump therapy kit for use in hospitals- Public relations as these movements facilitate the impact of a particular target audience. Mostly, it's public related campaigns to create a favorable image of the product or company.

A hospital offering a nutrition workshop for seniors- Sales promotions. This can be utilized to increase the sales or can be said to increase the efficiency of seniors with time, educate potential seniors about new products or techniques and create a positive impact in the industry.

An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility: direct marketing.

Direct marketing is a type of publicity in the promotional mix to directly target a group of possibilities and focus on it to achieve its goals. It helps in attracting customers by proving some unique services.

A community medical center offering physical referral: personal selling. It focuses on essentially selling personally through one-way communication to its prescribed buyers. It takes time and is quite expensive in terms of money too.