1. Imagine that you are a member of a new-project team of a
large appliance manufacturer. Your team is given the task of
designing a new refrigerator for the U.S. consumer market.
(a) For each of the five types of consumer needs
Objective-performance needs
(Hedonic/esthetic-performance need, Social-performance needs,
Performance-reliability needs, Product-convenience needs)give a
suggestion for how a new refrigerator could satisfy that need
better than most currently available refrigerators.
(b) For two of the suggestions you made in Part (a),...