Question

Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

Complete the following:

• Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.
• Create at least 3 measurable project objectives based on your analyses. Determine timelines and responsibilities for each objective (e.g. with a RACI chart)
• Explain why these objectives are appropriate for the project.
• Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives.

Organization: Apple

Answer 1

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Answer:

Although Tesla is available in many countries, there are still markets it is trying to enter or penetrate or succeed. Some of these regions are some parts of the European continent as well as China.

These regions offer tremendous opportunities for the company and the company should strive harder to enter although there are laws preventing foreign companies through the issue of compliance. Tesla Inc. should study the laws and comply with them by partnering with local firms to get a better understanding of the people and the culture of the region. This would benefit them in selling better electric cars and help the company in better market penetration.

These regions are critically important because they represent a major section of the world's population which would help the company in diversifying and expanding its market reach. This will help it in increasing its revenues and the reach of its contents throughout the world.

The progress of the project for Tesla inc. can be measured by the following guidelines :

1. Checking Milestones every month ( 20 new shows, subscription fees reduction, 10 shows with translations per month ) with the stipulation with at least 50% completion.

2. Cost tracking: Tracking cost per project with a cost overrun limit of 20%.

3. Start / Finish Tracking: Checking if every project gets started off and then track by 50/ 50 rule ( i.e 50% score on start, 50% after completion )

Why these objectives are appropriate?

All the objectives serve to address the unmet needs of Tesla Inc. as described below : ( Penetration in the new markets is the opportunity )

a) entering  New markets with customized content: Most of the content on Tesla Inc. is American or western in nature which does not cut ice with Indian or Japanese culture because of tariff or customs barrier/difference in culture. This will open big markets like India.

b) Lowering the entry cost for the customers in new markets is the key as they are fighting with the main Electric Car segment. Some China Electric Cards, Hyundai Kona, Ford Electric are very cheap as compared to Tesla's potential customers.

c) Not only Tesla will develop its local content , but international car selling will boost the local markets.

Competitive Advantage

Tesla can maintain a competitive advantage by differentiation and providing content that ordinary cars or normal types of cars can't provide or are not focussing on.

Expanding the target segment - it is not only youngsters who are cars savvy, but even middle-aged are also - it speaks of a very large market.