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Optimizing Performance: Finally, you will determine an optimal solution that will maximize the organization’s objectives. You...

Optimizing Performance: Finally, you will determine an optimal solution that will maximize the organization’s objectives. You will need to consider the level of sensitivity and uncertainty of alternative solutions in supporting your optimal solution. The analyses need to be submitted in an annotated excel file and include a rationale. A. Determine the values of the constraints to be used to generate the target number when running Solver. [QSO-320-03] B. Using Solver, calculate the level of sensitivity of decision variables and describe the significance of the report. [QSO-320-03] C. Using Solver, calculate the limits of decision variables and describe the significance of the report. [QSO-320-03] 3 D. Discuss solutions that will maximize profits for the organization based on the Solver analysis. [QSO-320-03

based on this data:

For the Lodi Winery, you have been asked by management to examine the data collected and analyzed in the previous modules. The objective is for you to help management decide on the right mix of wine bottles to sell based on newly derived profit information while considering the limitations of the particular types of grapes available for production.While doing more research on wine production, you realize that it takes 3.5 pounds of grapes to make a bottle of wine. In addition, you already were provided the price per bottle that the distributors are paying for each variety of wine:

Price for Red Wine ($) Price for White Wine ($) Price for Organic Wine ($)
7.5 8 12

After discussing wine production with the operations manager, you also learn that the wineries that supply the grapes to produce the above types of wine can produce up to a total of 200,000 pounds of grapes for a six-month supply of wine bottles for the three markets, with the following expected distribution constraints based on types of grapes. Note that current market demand will not support more than the below constraints for each type:

Red wine ceiling 22,000 bottles
White wine ceiling 24,000 bottles
Organic wine ceiling 12,000 bottles

Note that the production cost per bottle remains the same as before, that is, 32% of sales or revenue for red wine, 42.5% of sales for white wine, and 52.5% for organic wine. With additional information you have gathered, you are now ready to determine the optimum production mix to maximize profit.

Solutions

Expert Solution

A. Determine the values of the constraints to be used to generate the target number when running Solver. [QSO-320-03]
Particulars Red Wine White Wine Organic Wine Total
Maximum Market Demand 22000 24000 12000
How may pounds of Grapes required per Bottle of wine 3.5 3.5 3.5
Total Grapes Required in Pounds 77000 84000 42000 203000
Total GRAPES Available during the six months period 200000
Quantity of Constraints Grpes in pounds 3000
B. Using Solver, calculate the level of sensitivity of decision variables and describe the significance of the report. [QSO-320-03]
Particulars Red Wine White Wine Organic Wine Total
Quantity of Constraints 3000
How may pounds of Grapes required per Bottle of wine 3.5
Maximum production lost on the basis of Bottles 857.1429
Maximum production lost on the basis of Bottles (Round off) 858
Note:- All category of wines required 3.5 pounds of Grapes. So quanity will remain same
C. Using Solver, calculate the limits of decision variables and describe the significance of the report. [QSO-320-03]
Particulars Red Wine White Wine Organic Wine Total
Maximum Market Demand 22000 24000 12000
How may pounds of Grapes required per Bottle of wine 3.5 3.5 3.5
Total Grapes Required in Pounds 77000 84000 42000 203000
Total GRAPES Available during the six months period 200000
Quantity of Constraints Grpes in pounds 3000
How may pounds of Grapes required per Bottle of wine 3.5
Maximum production lost on the basis of Bottles 857.1429
Maximum production lost on the basis of Bottles (Round off) 858
Contribution per Bottle 5.1 4.6 5.7
Maximum Contribution 112200 110400 68400
Maximum Contribution loss per bottle 4375.8 3946.8 4890.6
D. Discuss solutions that will maximize profits for the organization based on the Solver analysis. [QSO-320-03
Particulars Red Wine White Wine Organic Wine Total
Maximum Market Demand 22000 24000 12000
Sales Price per Bottle of Wines ($0 7.5 8 12
Production Cost per Bottle of Wine in % 32 42.5 52.5
Total Production Cost per Bottle 2.4 3.4 6.3
Contribution per Bottle 5.1 4.6 5.7
Rank on the basis of Contribution per Bottle 2 3 1
Total GRAPES Available during the six months period 200000
Total Grapes allotted to Organic Wine 42000
Balance Available 158000
Total Grapes allotted to Red Wine 77000
Balance Available for production of White Wine 81000
Number of Maximum production of White White Wine possible 23142.86
Number of Maximum production of White White Wine possible (Round off) 23142
Maximum Sales Possible 22000

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