Question

In: Operations Management

Describe the technology that Pizza Hut is using to take and track customer orders. Describe the...

Describe the technology that Pizza Hut is using to take and track customer orders.

Describe the technology that Pizza Hut is using to handle customer requests (delivery and pick up) when local restaurants are too busy to take orders.

Solutions

Expert Solution

The Pizza Hut technology to take customer orders and to handle customer requests is online Pizza ordering. The ultimate way to boost order volume was to give customers what they craved the most. Fast convenient service. And nowhere is speedy service more critical to customer satisfaction than in delivery orders. It has deliberately kept its online ordering process very simple. Registered users need only specify a delivery address or select their preferred pickup location, make their menu selections, choose a payment option and submit the order. Repeat orders can be completed in just four clicks.

Streamlined future calls - system retains answers from each customer interaction, therefore subsequent calls from same phone number automatically route the caller to his or her preferred restaurant.

Robust reporting - On demand reporting aggregates customer interaction data and enables Pizza Hut to identify trouble spots and adjust as necessary.

Ability to automate re-order - The Pizza-Hut new technology has the ability to re-order automatically to frequent customers

All these became possible by introducing Inference intelligent virtual agent platform. The decision to integrate inference technology was driven by the attractive cost structure,robust technology and call steering.


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