Question

Identify the competitive strategy of PIZZA HUT company, justify your answer?

Answer 1

Pizza Hut is one of the most popular name found throughout the world. It has created a brand ,style and taste of its own that it stands out for its uniqueness. Pizza hut has emerged as an economical giant in the food industry. They have their marketing and business strategies which makes them always stand in the first row.

Some of the competitive strategies adopted by them are

1. It has a large number of items in their menu which makes them stand ahead from their competitors who specialise in one or two items. Customers are given a variety of choice to choose from.

2. Home delivery through online orders is one of the best practise by the pizza hut which many other competitors do not offer. They deliver on time adds to it.

3. Quality of food is not compromised at any cost. Be it dining in their restaurant or parcels, it is done perfect.

4. More online offers are given at regular intervals.

5. Customer satisfaction is at its best in pizza hut.

6. Pizza hit is located according to the geographic study in advance . They research about local food needs of the locality and add them to their menu.

7. Adoption of local food make them cost effective when they are prepared

All these strategies make them stand ahead in the market and they fight continuously to successfully survive in the market

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