In: Operations Management
discuss THREE situation in which you think business research should not be taken
The three situations where business research should not be conducted are as below:-
Not sure about the kind of information to e collected:- If the researchers are not sure about the kind of information or data they want to continue, they can be seen as walking like a blind. If the marketing team has not prepared well, then it will not be possible to provide the business problem to the researchers and if the researchers are also indecisive of what information to be collected then the result of the research will be inaccurate and incorrect.
More cost than benefits:- If the total cost of conducting the research is more than the benefits sought from the research then it will be a loss for the organization and thus these researchers should not be conducted.
The information is already available:- if the required information or data is already present in the other sources, then there is no fun of conducting the research. In this case, the company needs to collect these data or finding form the other organizations.