In: Economics
choose an industry that faces significant change over the next ten years. identify the main drivers of change can construct two scenarios of how these changes might play out c.t. in relation to one of the leading firms in the industry, what are the implications of the tow scenarios, and what strategy options should the firm consider
Television industry has already faced a drastic disruptive change over the last ten years and could possibly face over the next ten years because of broadcasting becoming redundant and on time services gaining demand.
The main drivers of change are on demand serials and online platforms such as Netflix and Amazon. Samsung will have to create television sets which are convenient and easy to connect with online platforms. Focusing more on internet services and less on satellite. Making the viewing experience unique such as 3D screen.
Samsung is a key television manufacturer and portable television sets or one's so like the tablets can change the industry, in addition where one can connect to a dish satellite and make the TV set bigger but portable and lightweight at the same time, giving it an experience of a home theatre can significantly improve Samsung's profitability and sales. In addition as it is also a key mobile player, it can use that knowledge to make televisions sets similar to mobiles in various aspects.