According to Michael E. Porter a
company is faced against five forces that can affect a business’s
profitability and sustainability within a given industry. The five
forces are Bargaining Power of Customers, Threat of Substitute
Products, Bargaining Power of Suppliers, Threat of New Entrants,
and Competitive Rivalry within an industry. The five forces help a
company realizes its strength and weakness. Bringing owns company’s
weaknesses or potential threats is very beneficial to a company
because the information help to adjust...