Question

For BMW

Do a brief competitor analysis. Find 2 relevant competitors. Tell us who the competitors are , whether they are direct or indirect competitors , why they are competitors , and describe one good usability feature of each competitor .

Answer 1

Two relevant competitors BMW are Audi and Mercedes Benz.

They are direct competitors of BMW.

Usability features

Benz: They were established in 1886, so more legacy. One of the first car companies in the world. To conclude, Mercedes Benz is a better owner's car while BMW is a better driver's car. The difference of how much better the BMW is to drive over Mercedes Benz is negligible in current times but the tech Mercedes Benz packs in.

Audi:Again a older car brand, launched in 1903. Shear Power is the word for this brand. The Audi gives you a feel of a powerful German beast- sturdy,reliable and gets straight to the business part from the word go.The Quattro transmission is the smoothest compared to BMW and Mercedes which contributes to the drive quality, it has the best on-board technology features (loved the pre-safe and traffic congestion assist), overall safety is bit behind Mercedes but very competent.

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