Question

We all know that there are bound to be some marketing campaigns that will fail. Write about a marketing strategy/campaign that went wrong (think Ford Edsel, New Coke, Netflix/Quikster). Be sure to use a SWOT (Strengths, Weakness, Opportunities and Threats) Analysis to help explain what happened. Explain what the company as trying to market, what was the outcome, why did it fail and if the company survived it.

Answer 1

advertisements help firms to remind customers, provide knowledge, create awareness among the customers and ultimately attract more number of customers to buy the product or service. there are many advertisements which were big hit (ZOOZOOs of Vodafone, and earlier HUTCH ads) similarly few of the ads which were fail. Some of the firms may go with wrong advertisements or campaigns which may leads to fail the product or give negative image in the minds of customers. One of the advertisement is- NUTRIGAIN.

It described that the people who consume it become more stronger than any others and with a kick they make others to lay on road. it is ok, while walking on the road, they come across some people and whom so they does not like, they kick all of those to show these are moer stronger than others. It is too worst, we come across hundreds of people while roaming on roads. we do not know many of those, but due to their dress sense, their talks and actions with others, we fix that they are good and they are bad and kick them. It is the worst description of expression of the product.

the strength this ad is- To reveal that the consumers of Nutrigain are more stronger than others

weakness is- kicking all without any reason

opportunity- there are many people who are not stronger, can focus on all those and attract them

threat- there are many products in market, is the huge competition.

there are many ways to expose about your product, the strength of your product but not in this way. still the product avilable in the market, and the company should change the campain mode to attract more customers.