4. GENERAL TOPIC: MARKETING:
• SPECIFIC TOPIC: Marketing for new or start-up business. •
Subtopics:
1. Explain the importance of marketing in starting a
business.
2. Describe the 2 different ways of marketing:
a) Content marketing
b) Traditional Marketing
3. Identify and discuss the different tools associated with
content
marketing i.e. website, blogging, search engine optimization,
email
marketing, social media marketing etc..
4. Identify and briefly discuss the types involved in
traditional marketing
re: networking, trade shows, cold calling, PR...