Question

4. GENERAL TOPIC: MARKETING:

• SPECIFIC TOPIC: Marketing for new or start-up business. • Subtopics:

1. Explain the importance of marketing in starting a business.

2. Describe the 2 different ways of marketing:

a) Content marketing

b) Traditional Marketing

3. Identify and discuss the different tools associated with content

marketing i.e. website, blogging, search engine optimization, email

marketing, social media marketing etc..

4. Identify and briefly discuss the types involved in traditional marketing

re: networking, trade shows, cold calling, PR and messaging, Advertising etc..

Answer 1

1.

Marketing means the action or business of promoting and selling products or services, including market research and advertising.

Following are the reasons why marketing is important for any new or start up business:

- Marketing is an effective way of engaging customers. Engaging involves sharing your ideas with the customer alongwish relevant information about the product or service being iffered.

- Marketing helps in building and maintaining the business's reputation. Business reputation is build when the product or service being offered matches to the claims made by the business while marketing. When they succesfully deliver the product, their reputation increases.

- Marketing helps in building a relationship between business and customer. Once a brandname has built solid, marketing will enable the business to retain its customers and create a solid following of loyal consumers.

- By promoting a product or service through marketing, the business will boost its sales and reach its target audience faster. Effective marketing helps the business to get discovered by your audience and engage with them.

2.

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards.

While choosing a marketing strategy, there is no doubt that the business should implement content marketing. It is more effective, easier, and more affordable. Although, this does not mean that it should ignore traditional advertising. A business may create a multichannel marketing strategy that uses content to narrow down prospective customers to a specialized group and then employ traditional marketing tactics to convince them to buy.

Whether the business chooses to reach its target audience with blog posts, advertisements, newsletters, emails, billboards, or flyers, it is still sharing content. While content marketing and traditional advertising both involve the use of content, they have different fundamental principles, benefits, and effects on consumers. In order to create a winning marketing strategy, a business needs to use a multichannel approach that enables it to attract the unique benefits of content marketing and traditional advertising.

3.

A blog is a post containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites.

Marketing through blogging is a process that publicises or advertises a business via blogs.

A business can partner with a popular blogger who has a lot of followers and pay him/her to promote its product or service throught their blog.

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Social media marketing is the most effective and cheapest way to marketing ones business. there are numerous social media websites that are alsolutely free of cost. the business may advertise its product or service on multiple platforms for nil or minimal cost and a very large audience.

4.

Networking is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require the business to build a network of business partners or salespeople to assist with lead generation and closing sales.

Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.