In: Operations Management
The product of the traditional gummy bear is made from a mixture of sugar, glucose syrup, starch, flavoring, food coloring, citric acid, and gelatin. However, recipes vary, such as organic candy, those suitable for vegetarians, or those following religious dietary laws. The case here is to open a Gummy bear outlet in the UK which would import from the Canadian production units. The opportunity of sales of Gummy bear in the UK is high as it’s a diverse market and the bear have many flavors. The flavors like Cherry, Lime, Grapefruit, Watermelon, strawberry like12 different flavors which are a good unique selling proposition for the UK market for the Gummy bear-like product. The opportunities and the aspects that have to be considered have to be:
· If the product is exported from Canada the people who are exporting has to make sure the diverse population of the UK is been taken care of,
· The disposal and bottling may be offered to the consumers has to be understood,
· The Gummy bear business has to understand the flavor selection for the audience before launching like trial testing via various age group sampling.
· The imports of the quantity and quality to understand the feasibility to import the quantity and the flavor which is best suited for the UK markets,
· The pricing has to be checked since it is coming from an external market which may be costly over the local bears so the feasibility of the cost and people’s reaction to make sure the opportunity is well exploited.