Question

In: Operations Management

what would be the methodology for opening the new business of gummy bears in United Kingdom...

what would be the methodology for opening the new business of gummy bears in United Kingdom and the gummies are gonna be export from Canada

Solutions

Expert Solution

In order to start the business of Gummy bears in the United Kingdom, the following factors are to be considered in mind=

First of all, it is important to know the existing market for different products of the company in the UK. This will allow the company to match its resources with the expected demand in the market

The level of competition has to be analyzed in order to understand the possible rivalry and competition for having a greater share of the market.

The development of a marketing mix that is particularly targeted at the customers of the UK.

The different types of rules and regulations, government policies and so on that are important to be adhered to in case the products are to be imported from Canada.

The management of the supply chain is also an important factor in this regard as it will decide the operational efficiency of the business

Product differentiation and localization are important concepts as the customers of different countries have different tastes and preferences


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