Question

Brand Netflix-

1.How can neflix be categorized upon its segment ? why ?

2.what is neflix promise of value ?

keep it short and simple bulletin points work with explaining your points.

Answer 1

Market segmentation refers to a process of dividing a market or targeted audience into separate groups based on some characteristics.

1. Netflix can be categorize its segments, may be based upon

• demography characteristics
• geographic characteristics
• Psycho-graphic characteristics
• behavioral characteristics

Market segmentation is required in order to increase the company's profit in the long run, This is done by customizing the product or service, in different ways (with specific needs and wants) so as to attract every group in the market consumer and thus, customization is possible through market segmentation, it attracts the customer and benefits the company and helps to earn more. Market segmentation, is an effective marketing strategy because this makes consumer to decide what to buy and what not to. Thus helping the company to target the right product for the right audience at the right time.

2. The brand promise of Netflix is a "quest", which equates to its mission, “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact." Apart from this, it also promises values like,

• Judgment
• Communication
• Curiosity
• Courage
• Passion
• Selflessness
• Innovation
• Inclusion
• Integrity
• Impact