Question

1. What are the reasons for Netflix to enter into global market?

2. What could be the international strategy of Netflix?

Answer 1

1) Netflix was going great in america. It was one of the leading entertainment company. The copany has been known for ever growing. The innovation this company has shown is outstanding. But with the concept of monthly suscription netflix was becoming expensive. Apart form this the even felt the pressure of competion in anerica. many new entertainment companies came up in the same genre. They saw major drop in the profits and they understood that the only thing that can save him is the expansion into the countries which a blue ocean for them.

2) The internation strategy of Netflix was depended on 3C's. They were content, cost, and competition. The company saw alot of foreign demand outside america. Since they were one of the companies with least content, they started working on it. They started dubbinf and subtittling, especially the local contents.

They were among the most expensive, so the company negotiated with cable and cell phone operators to give it instantaneous access to potential new users without having to spend a fortune on advertising and distribution deals in markets where its brand and content are often still relatively unknown.

to tackle competition form local competition, the company went ahead with alot of innovation like interactive technology which help them maintain the market.