It is a common practice of Kodak in markets outside of the
United States to sell slide film only bundled with development,
i.e., when the customer buys Kodak film, she gets Kodak development
for "free." In the U.S., however, slide film and slide film
development are sold separately. Why might this be? Let us
investigate the market in Malaysia.
Kodak's marketing research department has identified four broad
categories of consumers in Malaysia interested in slide
photography: the Malays (type A),...