PLEASE EXPAND YOUR ANSWERS LAMBORGHINI´S Competitor Analysis:
Answer the following questions
a. Who are their top competitors?
b. Are their competitors using a similar media strategy?
c. Are their competitor’s recent advertising campaigns similar
or distinct when compared to your selected brand?
d. Are they focused on any specific advertising objectives
(increase awareness, change consumers’ beliefs, influence purchase
intent, stimulate trial use, create repeat purchasers, cause brand
switching, increase sales)? e. From an advertising lens, what are
their competitors doing...