Question

For the company LAMBORGHINI: Critical Analysis – Advertising:

• What are they doing right, and what are opportunities for improvement?

•Are their recent advertising campaigns integrated?

•Do they speak with one voice?

• Do the messages and imagery in those campaigns create a connection with the brand essence?

• Are they particularly focused on any specific advertising objectives (increase awareness, change consumers’ beliefs, influence purchase intent, stimulate trial use, create repeat purchasers, cause brand switching, increase sales)? PLEASE EXPAND YOUR ANSWER

Answer 1

Lamborghini is a premium brand which specifically focuses on premium customers for increasing adoption of it advertising approach. Lamborghini has been very successful in its market segment, lamborghini's approach regarding advertisement to a specific platform and to narrow down the overall market segment by reducing it to very small level has always worked.

Definitely all of the advertisement done by the company are integrated and shown on multiple media platforms such as social media as well as effective magazines with high profile customers. This type of approach help Lamborghini to create a more productive advertisement environment and to increase their overall brand image by using these specific integrated media communication tools.

Definitely lamborghini speaks with one voice as all of their advertisement are focused on projecting the brand as a powerful car manufacturer which creates extremely powerful cars with great control. This type of approach helps Lamborghini to create a positive brand image in its market segment and to provide the brand a raw image of a vehicle manufacturer.

Definitely all the imagery and messages used in advertisement for Lamborghini directly reflect there motto of creating a sports car. This type of approach regarding creating a powerful message by conquering rough roads and projecting it as the brand identity.

Yes the Lamborghini is specifically focused on projecting themselves as rigid and sports car manufacturer which is directly a depiction of massive power in a very well defined body. Company has set a consumer belief of providing insane amount of power in a compact sports car which could deliver high performance at any place.

Company can increase their sales by integrity advertisement to the premium segment of hotels and other places where the capable buyers are usually present. As Lamborghini is not the purchasable car for each and every person, implementing advertisement and other advertorial programs into premium segment of hotels as well as available accommodation would be very beneficial for Lamborghini as it would target the specific customer which is capable of buying the car and would increase the company's overall sales.