Question

name a product that might be used by customers with very different needs. Describe a need profile for at least three customer groups for this product. What other products or services could be offered to each of these groups to increase their value to an enterprise?

Answer 1

SOLUTION ;-

Name of Product that might be used  by customers with very different needs is to take example of CANDLE .

SCENTED CANDLES   are used by higher income people for aromatic therapies or for pleasant ambience.

Candles are used by religious people during their prayers .

Areas where there is no electricity or the supply is not consistent and /or affordable, people use to just see in the dark.

Hence we observe that the usage and application of Candles differ from people to people.

The 1st section of customers use them to suffice their luxurious needs.

The 2nd section of customers use for fulfilling their religious needs. And finally the 3rd section of customers use Candles to fulfill their basic needs.

Candles can be substituted by scents and pleasant music for theraputic usage. Religious customers can use lights which glow by use of batteries or direct electric supply.

And for the 3rd section of customers, their problems can be resolved by supplying them affordable electricity .