Question

evelop a plan for performing quality assurance and quality control on this project. Identify the project deliverables. Determine the quality criteria for each project deliverable. Identify the quality control tasks needed to control quality. Determine quality assurance activities required to assure quality. Prepare an action plan: Assign the person responsible for each quality control and assurance activity, and time frame to complete the activity.

Answer 1

Chosen organization - Starbucks

Starbucks mainly focuses on the premium coffee users who directly go to the store and buy instant coffee as a premium brand. Starbucks has maintained its identity as a premium coffee brand and it also maintain the quality of the specific products by providing different Brews as well as mixers for the market.

Starbucks directly deals on high quality Coffee Which is mainly borrowed from Africa as well as different part of the world. Having a premium coffee brand identity Starbucks has to maintain a range of different taste inside its structure and to provide more sophisticated copy experience to its customers.

Starbucks Coffee is rich in taste and provide an unmatchable experience to its customers. Constant research and development in the coffee making and using the best equipments available in the market make a difference in coffee making and provide an edge to Starbucks over its competitors. Coffee is basically bought from different parts of the world and the finest coffee makes to the store. Koffee goes through several inspections and the best available coffee is only provided to the supply chain network of Starbucks which ensures that the coffee beans are of very high quality which have to be provided to the customers.

Starbucks Coffee is only distributed in the Starbucks stores. Starbucks has also collaborated with different malls and supermarkets to set up their store inside their buildings and they only sell their coffee inside their proprietary stores.

This Specific practice increases the customer experience and provides a rich environment for having a good cup of coffee. My having an efficient supply chain network Starbucks has successfully maintain the service and created a premium brand identity into the coffee industry.

Starbucks Coffee start from $2 and goes up to $10 and comes in different sizes. This is specific price point ensure the customer ranges of every segment. By providing the quality experience in such price, Starbucks has maintained its image in the society as a valuable brand.

Starbucks Run different ad campaigns over different platforms such as television as well as Internet. Starbucks also provide in store discounts and different advertisements while you enter the store and also helps in creating campaigns for raising awareness while being associated with the specific campaign Starbucks promote their own stores. Starbucks used a Facebook as well as Twitter handles to increase their overall reach to the customers and provide valuable advertisement as well as discount over the Internet.

Usually middle class and higher middle class family and the person who earns higher than the middle class go to the Starbucks and they buy their products. This is specific reach can be increased why I am producing a new plan for the lower middle class as well as other families. By having a specific student plan as well as different plans according to the society can also improve the overall sales of Starbucks in the specific market.

Occasional products on seasonal copies are not mentioned on the brochure as well as website of Starbucks. Usually they are updated very late on the website as well as the brochure but they are regularly updated in stores as well as on Facebook and twitter.

Starbucks pricing system has been average but the prices for the smaller coffee cups is higher as compared to the other coffee chain network.

Starbucks is lacking larger number of stores hence the overall distribution of the specific coffee is lesser than the expected. Rating with the different forms and providing their own services into that specific location can directly increase the overall level of sales towards the specific market.