Question

Q1 Your company is re-launching its current tinned soup range with a ‘new improved’ recipe. Evaluate the role of field marketing in this product re-launch and discuss the various elements of the field marketing strategy

Answer 1

Answer:

The role of field marketing in this product re-launch of current tinned soup range with a ‘new improved’ recipe are:-

· Field marketing will enable New Improved product to interact directly with their target audience and allows them to experience the new taste.

· They will answer the queries of Customers regarding new improved recipe.

· Field marketers will take the lead here to take the pressure off sales teams and handhold prospects until they are comfortable on their own.

· It enhances customer relationships.

· It provides measurable ROI.

· They target audience in a focussed manner.

· It evaluates the performance of new improved recipe of the brand within the retail outlet.

· It audits the position of re-launched brand in the market place.

Various elements of the field marketing strategy are:-

· Consider what one want to achieve.

· Determine how one are going to achieve their goal(s).

· Equip field marketing team with the right technology.

· Measure of outputs against initial goals.

Consider what one want to achieve

The first step when developing any strategy, one need to decide on what it is one want to achieve.

Determine how one are going to achieve their goal(s)

When one realize what one need to accomplish, one have to decide how one will achieve these objectives. One likewise should know about theirr conditions when choosing how one need to accomplish these objectives. For instance, the assets one have accessible, the size of their field promoting group and what number of stores one have to cover will all impact how one approach their field showcasing endeavours.

Equip field marketing team with the right technology

As much as one have objectives and one realize how one will accomplish them, it doesn't mean a lot in the event that one don't have particular programming to help one

Highlights that field showcasing programming should to include:

Right off the bat, the product must have the option to mechanize the store visit patterns of their salespeople.

Besides, one have to approach a capacity that will help their field advertisers to survey their brands available and perceive how they show up on the rack nearby their rivals.

Thirdly, the product one pick should to have ongoing store consistence revealing. While one may confide in them to finish their work, it's consistently worth being able to check consistence theirself. When their merchandisers have completed, they can transfer the proof to a brought together dashboard for one to check continuously.

Measure of outputs against initial goals

Example: one will have the option to make stock request recommendations if their salesman or merchandiser takes note of that the stock in-store is coming up short. Likewise, one can do a stock check review, checking both stock rely on the rack and in the storeroom of the retailer.

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