Question

You are marketing manager for a noodle company. Your company is launching a new noodle soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.

Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai” noodle in 300 words.

Answer 1

Guidance to write answer.

Target Market is a group of customers that company aims its marketing efforts and resources at. Target market can be group of customers on basis of age, gender, location, occupation etc. It allows company to focus on a particular group of potential buyers. Sometimes setting a target is hard but when set it is easy to market the product towards suitable targetted customers. To Target a market company should analyze the product, existing customer base, check competition. Target market sets niche for the company and there could be more than one niche. Target Market helps focussing one one set of customers and diverting marketing funds towards them helps generate business.

Potential target market for ''Amazing Thai'' noodle on the basis of location could be people of Thailand as the name suggest and flavours included, however since noodles is mostly eaten by kids, youth, office goers and working individuals they also could be targetted. Noodle is mostly preferred by people aged 5-45 and on that basis target market could be set. Noodle company should also study the existing customer base and target the market accordingly. Competitior if any is available in this segment should be known and their target market could be further evaluated to set the target for amazing thai. Geographical areas where thai food is mostly preferred should be known and that could be set as target market for amazing thai. Thailand holds one of the largest tourism industry so that could again be a win win situation if people of Thailand are set as a target market.

Hope this helps:)