Question

how can companies overcome withow can companies overcome with 4 social factors once people venture online?h 4 social factors once people venture online?

Answer 1

The four social factors that affect people who venture online include cost of access, perception of the need for online access, security fears and the peer pressure. All these four factors can be overcome by making the consumers aware of the benefits of using online services. There are many benefits involved including wider supplier selection and lower cost in the case of online trading. When people understand the benefits they would be ready to bear the cost of availing the services and would perceive the need for accessing internet. The security concern can be overcome by incorporating necessary security features and assuring the people who uses online services about information security. As more and more people use internet understanding the benefits and overcoming the fear of security, there would be more pressure from the peer group members to use online services and the chances of using online services increases.